Author Archives: Chris Malone radio

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Stressed? You Need A Music Scheduling Therapy Session

MusicMaster Music Scheduling Therapy

By Chris Malone

If you have had the privilege of sitting in a therapy session, you are aware of the benefits of having someone look at your life’s configuration and help recommend ways to get back on track. Did you know in MusicMaster, you have a built-in music scheduling therapist at your disposal too? One of the overlooked features in your rule tree is the Rule Wizard that gives you a list of recommendations to make to your rule tree based upon your last scheduling schedule.

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Music Scheduling: Speed Up Your Workflow

Recently, I hosted a MusicMaster Genius Session for MusicMaster scheduling clients. In this virtual seminar, you can pick up tips on how to make your music scheduling life easier.

WATCH HERE:

Filter the Flow

Filter The Flow

By Chris Malone

At times, programmers will ask how to enforce a specific sound attribute at a specific position within the clock. For example, an Urban AC programmer may want to start the hour with a R&B sound attribute to establish a smooth R&B flow, right out of the gate. You can create a clock filter at any given position within your clock. Your filter ideas can go far deeper than sound code attributes. Commonly, you can create filters for energy, tempo, artist keywords and beyond.

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Audio Aircheck: Urban AC in Boston

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Music Scheduling: Don’t Wait To Automate

In today’s reality of radio, many programmers are looking around the office only to find there’s very little help to accomplish the important music maintenance tasks. Those necessary programming support positions are no longer, yet time management is still very critical. Thanks to MusicMaster Scheduling, there’s a way to set things up to serve as your ‘right hand’ help. Here are 3 ways to leave your behind the scenes work to MusicMaster..

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NAB Radio Show Takeaways

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A snapshot of the epic AT&T “Batman Building” taken during a stroll down Second Street and Broadway, downtown Nashville.

 

If there’s any group of individuals who can put together a show, you can definitely count on radio broadcasters to create an award worthy event. Music City, better known as Nashville, Tennessee was host to the Radio Show produced by the National Association of Broadcasters (NAB) and the Radio Advertising Bureau (RAB). Hundreds of advertisers, radio professionals, students, and vendors converged at the Omni Hotel in Downtown Nashville, right next door to the Country Music Hall of Fame. Over 20 information packed seminars, a dozen live entertainment events, and nearly 100 vendors filled the agenda across only 4 days. As a Young Professional attendee, here are my top 10 takeaways from the 2016 Radio Show:

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Ear full of fresh NEW audio

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    Think back to the time you were most passionate, most fired up, most alive? What were you doing? It’s within those moments where you find your true purpose. People with great passion can make the impossible happen.

    This website showcases all of my life passions which include: radio, television, inspiring others, photography, and writing. Here’s a glimpse of what I’ve been up to lately. 

    Enjoy this ear full of fresh new audio!

Station Imaging: WKIM 98.9 The Vibe / 103.5 WRBO :

On-Air Personality:  103.5 WRBO (Urban AC):

Commercial Production: multi-format:

Engaging listeners: 97.1 WQMG (Urban AC):

On Hold Messaging: Memphis City Schools District:

A man’s gift makes room for him & brings him before great men. -Proverbs 18:16

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Nielsen Audio Conference/ Urban PD Clinic Top 10

 

Potomac wheel tagThe Nielsen Audio Conference and Urban PD Clinic was held in National Harbor, Maryland overlooking the peaceful Potomac River just minutes away from downtown DC. Total Audio was the mindset from Nielsen, which enabled attendees to obtain statistics and insights from all aspects including radio, print, digital, and podcasting. Personally, this made my 3rd visit to the Urban PD Clinic in my career and every time I leave with so many rich connections, vital information on the current state of radio, and trends to watch out for in the years to come. Here are my top 10 takeaway from the 2 day mega conference.

  1. The average listener doesn’t come to you every day. There’s shocking research that exposed the reality that your ‘super listener’ may visit your station 3 out of 5 days and your casual listeners may only tune in 1-2 days a week. Read the rest of this entry

Radio Promotions That MOVE The Needle!

Listener centric promotions are vital to the success of any radio station, but execution and strategy are the true game changers in terms of moving the ratings needle. Check out my TOP 5 hand-crafted promotions (with promo audio included). Each promotion has generated lots of engagement with listeners with cross platform appeal.

Utilize the contact form if you need specifics on how to pull these off on your station!

Valentine’s Day Promotion:

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