Blog Archives

Music Scheduling: Programming in 3D

By: Chris Malone

When scheduling a music log, it’s easy for many music schedulers to think in a linear fashion. The familiar thought process is as follows: run the automatic scheduler, edit the music log, check for consistency and flow, then export the log before the Traffic Department starts screaming there’s no log to merge! It’s a very traditional mindset, but there’s another dimension to consider – How well are your artists rotating from day to day? How well balanced is your library music? Or what’s lurking in the hold category?

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Stressed? You Need A Music Scheduling Therapy Session

By: Chris Malone

If you have had the privilege of sitting in a therapy session, you are aware of the benefits of having someone look at your life’s configuration and help recommend ways to get back on track. Did you know in MusicMaster, you have a built-in music scheduling therapist at your disposal too? One of the overlooked features in your rule tree is the Rule Wizard that gives you a list of recommendations to make to your rule tree based upon your last scheduling schedule.

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NAB Radio Show Takeaways

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A snapshot of the epic AT&T “Batman Building” taken during a stroll down Second Street and Broadway, downtown Nashville.

If there’s any group of individuals who can put together a show, you can definitely count on radio broadcasters to create an award worthy event. Music City, better known as Nashville, Tennessee was host to the Radio Show produced by the National Association of Broadcasters (NAB) and the Radio Advertising Bureau (RAB). Hundreds of advertisers, radio professionals, students, and vendors converged at the Omni Hotel in Downtown Nashville, right next door to the Country Music Hall of Fame. Over 20 information packed seminars, a dozen live entertainment events, and nearly 100 vendors filled the agenda across only 4 days. As a Young Professional attendee, here are my top 10 takeaways from the 2016 Radio Show:

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Nielsen Audio Conference/ Urban PD Clinic Top 10

 

Potomac wheel tagThe Nielsen Audio Conference and Urban PD Clinic was held in National Harbor, Maryland overlooking the peaceful Potomac River just minutes away from downtown DC. Total Audio was the mindset from Nielsen, which enabled attendees to obtain statistics and insights from all aspects including radio, print, digital, and podcasting. Personally, this made my 3rd visit to the Urban PD Clinic in my career and every time I leave with so many rich connections, vital information on the current state of radio, and trends to watch out for in the years to come. Here are my top 10 takeaway from the 2 day mega conference.

  1. The average listener doesn’t come to you every day. There’s shocking research that exposed the reality that your ‘super listener’ may visit your station 3 out of 5 days and your casual listeners may only tune in 1-2 days a week. Read the rest of this entry

New Audio For Your Ears!

Chris Malone introducing legendary Maze Featuring Frankie Beverly/ Greensboro, North Carolina

Sample refreshing audio airchecks and demos from Chris Malone

Radio Audio- WQMG/UrbanAC Greensboro:

Commercial Production Audio:

Endorsement Audio:

Radio Imaging Audio:

“Audio that doesn’t make you feel something is just noise”

– Mark Ramsey Media

Contact Page

Booked a flight for Al Sharpton?

Radio’s leading industry news source featured Chris Malone as their weekly 10 questions interviewee, check out the article, below…

Chris Malone
Assistant Program Director / Afternoons
Station:WQMG, WEAL-A
Market:Greensboro, Winston-Salem, High Point
Company:Entercom Communications
Born:July 31st, I’m a proud Leo (that’s an oxymoron) and an ’80’s baby (watch out world)!

10 Questions with … Chris Malone

1) You were programming successfully in Raleigh and the buzz on you, the revenues, and the ratings were solid. Folks still don’t understand why the format suddenly was taken off the air; what happened?

The company re-aligned signals after a wicked ice storm last winter took down the tower of the popular and profitable Regional Mexican sister station. The station remained off-air for weeks, before the decision came down to move the Regional Mexican station back its original dial position prior to Urban AC in the interim. Although the Urban AC format was dismantled, all full-time staffers were able to remain employed with the company, which is unheard of these days. It was a great experience and we had good times in the process. I’m able rest my hat on the fact that we provided a fresh alternative to a previously uncontested Adult Urban radio market. The community feedback was positive and we wrapped with impressive numbers in a highly competitive, compressed market (we ended with a 3.4 share; 6+). A good place to move forward. Read the rest of this entry

One of the proudest moments of my career

One of the proudest moments of my career

     The SKY is NOT the limit, it’s where we BEGIN!

It was a great accomplishment to be named one of Radio’s “Rising Stars” (Top 30 Under 40) and I’m actually under the age 30! It’s a good feeling when your work ethic is recognized by peers and colleagues in an industry you have so much passion for. This RISING STAR would love to get started working for YOUR company! Reach out via: Contact Page.

Stars comes and go. Radio remains.

After nearly ten years in the radio business, I would’ve never imagined I’d cover so much history in the entertainment community. I’ve started to realize three things: life is short, fragile, and the life you’re given is as real as it gets. With the recent death of Whitney Houston, a world renowned entertainer, I started to reflect on the legends lost over my young radio career. I was on-air when we lost Luther Vandross, Barry White, Michael Jackson, Amy Winehouse, Teena Marie, Heavy D, Don Cornelius, James Brown, Etta James, and other notables that I’ve probably overlooked. Not to sound opportunistic or cynical, but when we lose a celebrity this becomes a huge moment for radio to shine. One major market programmer brought up a good point, listeners turn to radio during those heartbreaking moments to seek validity, remembrance, and vocal expression. Another programmer mentioned “suicidal celebrities..please not on the weekends”. Both thought-provoking statements and the fuel behind why I work harder during moments of celebrity bereavement for my listening audience. Read the rest of this entry

Tyrese Gibson Interview

Tyrese Gibson Live In Studio Interview w/ Chris Malone

Tyrese Gibson Live In Studio Interview w/ Chris Malone

So many random thoughts come to mind when you first hear the name Tyrese Gibson.

“That’s guy from the movie Babyboy”

“He’s the guy who sang Sweet Lady”

“Wasn’t he in a Coke commercial years ago?”

His devotion and hard work resonates across many different areas. Beyond his obvious background of  actor, father, and singer you would be surprised to know that he’s also an author and has an interest in martial arts. Recently, I had the privilege to see the human side of Tyrese when I interviewed him on my afternoon drive radio show. He had just came off a long flight, hectic media tour around Memphis, and was operating on nothing but a bag of Cheetos. His walk was slow and his speak off-microphone was very little, however; when the on-air light came on Tyrese quickly became one of my favorite celebrity interviews. His wisdom was compelling and his advice was practical. Listen to the interview below!

Chris Malone Tyrese Gibson interview<~ click to listen to interview audio

The 2011 R&B Awards

When you think about R&B, classic artists such as Anita Baker, Barry White, or The O’Jays may come to mind. It’s amazing how their music from the 60’s, 70’s, and 80’s remains relevant and still sounds pleasing to ears today. The music director in me loves to research listener behavior and patterns. So, I spent some time snooping around my 12 year old niece’s iPod and shockingly found a number of classic R&B songs in her mix with newer titles. I even discovered some Michael Jackson tracks that I forgot about! My logical guess is that she was exposed to their music through her parents/grandparents, who fall within the core Adult Urban age cells. Although very few R&B songs these days are able to stand the test of time, I’d say the genre of music is healthier now than it’s been in a while. Consider this my version of R&B Grammy nominations..I list them, you decide? Read the rest of this entry

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