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Category Archives: Life
Personal lifestyle blogs!
Filter The Flow
By Chris Malone
At times, programmers will ask how to enforce a specific sound attribute at a specific position within the clock. For example, an Urban AC programmer may want to start the hour with a R&B sound attribute to establish a smooth R&B flow, right out of the gate. You can create a clock filter at any given position within your clock. Your filter ideas can go far deeper than sound code attributes. Commonly, you can create filters for energy, tempo, artist keywords and beyond.
In this example, we’re creating a clock filter on the 90’s position that follows our Legal ID to only include R&B songs within that category. First step, you want to double click on the 90’s fixed position on the clock and the Element Properties box appears. Click the Filters tab and begin defining the filter.
The setup translates as: only allow Sound that Contains Any Of – R, which is the sound attribute code for R&B in this database, to schedule in this position. Please pay close attention to the Clock Filter Level in your Element Properties because you’ll need to know that when you activate the Clock Filter in your Rule Tree. Once you’ve defined the filter you want, press OK.
The filter icon next to the 90’s position, indicates that the filter has been properly applied to the clock and to take it a step further, you can right click on the filter and Show Matching Songs to get an idea of which filtered songs qualify for this clock position.
Next, you simply want to activate the proper Clock Filter rule in your Rule Tree. In your Element Properties setup, you recall we are using Clock Filter 1. In the Available Rule Types under Format Clock Rules, we need Format Clock Filter 1. That available rule needs to be active. I put it under All Categories so I can adjust any clock adding a Clock Filter 1 and have it be Unbreakable. You can put the rule in a specific category if you’d like. Once you’ve turned on the rule, save your rule tree and you’re done!
With three Format Clock Filter options available, you have flexibility to mix and match Unbreakable and Breakable rules along with setting up different filters on different positions. Maybe you’d like a certain sound code coming out of a stopset. Set up the filter and make the rule breakable.
Think back to the time you were most passionate, most fired up, most alive? What were you doing? It’s within those moments where you find your true purpose. People with great passion can make the impossible happen.
This website showcases all of my life passions which include: radio, television, inspiring others, photography, and writing. Here’s a glimpse of what I’ve been up to lately.
Enjoy this ear full of fresh new audio!
Station Imaging: WKIM 98.9 The Vibe / 103.5 WRBO :
On-Air Personality: 103.5 WRBO (Urban AC):
Commercial Production: multi-format:
Engaging listeners: 97.1 WQMG (Urban AC):
On Hold Messaging: Memphis City Schools District:
A man’s gift makes room for him & brings him before great men. -Proverbs 18:16
The Nielsen Audio Conference and Urban PD Clinic was held in National Harbor, Maryland overlooking the peaceful Potomac River just minutes away from downtown DC. Total Audio was the mindset from Nielsen, which enabled attendees to obtain statistics and insights from all aspects including radio, print, digital, and podcasting. Personally, this made my 3rd visit to the Urban PD Clinic in my career and every time I leave with so many rich connections, vital information on the current state of radio, and trends to watch out for in the years to come. Here are my top 10 takeaway from the 2 day mega conference.
- The average listener doesn’t come to you every day. There’s shocking research that exposed the reality that your ‘super listener’ may visit your station 3 out of 5 days and your casual listeners may only tune in 1-2 days a week. Read the rest of this entry
Oceans, rivers, lakes, and streams are so fascinating to me. Why? Read the rest of this entry
Yes, it’s true you’ve still got time to be grateful for everything in your life at this very moment. It’s so easy to complain or subconsciously look at life through a negative lens, but as we approach the end of yet another year these final days present a perfect opportunity to reflect on the good things that happened to you this year. Trust me 2015 hasn’t been easy for me.
Read the rest of this entry
Sample refreshing audio airchecks and demos from Chris Malone
Radio Audio- WQMG/UrbanAC Greensboro:
Commercial Production Audio:
Radio Imaging Audio:
“Audio that doesn’t make you feel something is just noise”
– Mark Ramsey Media
The SKY is NOT the limit, it’s where we BEGIN!
It was a great accomplishment to be named one of Radio’s “Rising Stars” (Top 30 Under 40) and I’m actually under the age 30! It’s a good feeling when your work ethic is recognized by peers and colleagues in an industry you have so much passion for. This RISING STAR would love to get started working for YOUR company! Reach out via: Contact Page.