Category Archives: Music
Music is universal, blogging is too!
Filter The Flow
By Chris Malone
At times, programmers will ask how to enforce a specific sound attribute at a specific position within the clock. For example, an Urban AC programmer may want to start the hour with a R&B sound attribute to establish a smooth R&B flow, right out of the gate. You can create a clock filter at any given position within your clock. Your filter ideas can go far deeper than sound code attributes. Commonly, you can create filters for energy, tempo, artist keywords and beyond.
In this example, we’re creating a clock filter on the 90’s position that follows our Legal ID to only include R&B songs within that category. First step, you want to double click on the 90’s fixed position on the clock and the Element Properties box appears. Click the Filters tab and begin defining the filter.
The setup translates as: only allow Sound that Contains Any Of – R, which is the sound attribute code for R&B in this database, to schedule in this position. Please pay close attention to the Clock Filter Level in your Element Properties because you’ll need to know that when you activate the Clock Filter in your Rule Tree. Once you’ve defined the filter you want, press OK.
The filter icon next to the 90’s position, indicates that the filter has been properly applied to the clock and to take it a step further, you can right click on the filter and Show Matching Songs to get an idea of which filtered songs qualify for this clock position.
Next, you simply want to activate the proper Clock Filter rule in your Rule Tree. In your Element Properties setup, you recall we are using Clock Filter 1. In the Available Rule Types under Format Clock Rules, we need Format Clock Filter 1. That available rule needs to be active. I put it under All Categories so I can adjust any clock adding a Clock Filter 1 and have it be Unbreakable. You can put the rule in a specific category if you’d like. Once you’ve turned on the rule, save your rule tree and you’re done!
With three Format Clock Filter options available, you have flexibility to mix and match Unbreakable and Breakable rules along with setting up different filters on different positions. Maybe you’d like a certain sound code coming out of a stopset. Set up the filter and make the rule breakable.
Sample refreshing audio airchecks and demos from Chris Malone
Radio Audio- WQMG/UrbanAC Greensboro:
Commercial Production Audio:
Radio Imaging Audio:
“Audio that doesn’t make you feel something is just noise”
– Mark Ramsey Media
After nearly ten years in the radio business, I would’ve never imagined I’d cover so much history in the entertainment community. I’ve started to realize three things: life is short, fragile, and the life you’re given is as real as it gets. With the recent death of Whitney Houston, a world renowned entertainer, I started to reflect on the legends lost over my young radio career. I was on-air when we lost Luther Vandross, Barry White, Michael Jackson, Amy Winehouse, Teena Marie, Heavy D, Don Cornelius, James Brown, Etta James, and other notables that I’ve probably overlooked. Not to sound opportunistic or cynical, but when we lose a celebrity this becomes a huge moment for radio to shine. One major market programmer brought up a good point, listeners turn to radio during those heartbreaking moments to seek validity, remembrance, and vocal expression. Another programmer mentioned “suicidal celebrities..please not on the weekends”. Both thought-provoking statements and the fuel behind why I work harder during moments of celebrity bereavement for my listening audience. Read the rest of this entry
So many random thoughts come to mind when you first hear the name Tyrese Gibson.
“That’s guy from the movie Babyboy”
“He’s the guy who sang Sweet Lady”
“Wasn’t he in a Coke commercial years ago?”
His devotion and hard work resonates across many different areas. Beyond his obvious background of actor, father, and singer you would be surprised to know that he’s also an author and has an interest in martial arts. Recently, I had the privilege to see the human side of Tyrese when I interviewed him on my afternoon drive radio show. He had just came off a long flight, hectic media tour around Memphis, and was operating on nothing but a bag of Cheetos. His walk was slow and his speak off-microphone was very little, however; when the on-air light came on Tyrese quickly became one of my favorite celebrity interviews. His wisdom was compelling and his advice was practical. Listen to the interview below!
Chris Malone Tyrese Gibson interview<~ click to listen to interview audio
When you think about R&B, classic artists such as Anita Baker, Barry White, or The O’Jays may come to mind. It’s amazing how their music from the 60’s, 70’s, and 80’s remains relevant and still sounds pleasing to ears today. The music director in me loves to research listener behavior and patterns. So, I spent some time snooping around my 12 year old niece’s iPod and shockingly found a number of classic R&B songs in her mix with newer titles. I even discovered some Michael Jackson tracks that I forgot about! My logical guess is that she was exposed to their music through her parents/grandparents, who fall within the core Adult Urban age cells. Although very few R&B songs these days are able to stand the test of time, I’d say the genre of music is healthier now than it’s been in a while. Consider this my version of R&B Grammy nominations..I list them, you decide? Read the rest of this entry
When you think of the 90’s musically, you think of artists with very expressive hairstyles and uncoordinated fashions. At the very worst throughout much of that time period you had to deal with the complications of dual sided cassette tapes. Rolling Stones magazine has just released the worst songs of the 90’s based on respondents to their recent roll. Check out the list:
ROLLING STONE’S WORST ’90s SONG ENTRIES, 1-10:
10. 4 Non Blondes, “What’s Up?” Read the rest of this entry
Song ramps or “intro” times in radio relates to the number of seconds a song has on the front-end before the vocals start. Some programmers consider vocal harmonizing (think Mariah Carey) prior to the start of an actual verse is acceptable as the ramp too. I beg to differ, the slightest cough or vocal cue from the artist is the end of the intro and the start of the song in my opinion, but that’s neither here nor there, the intro times on songs have become noticeably shorter and shorter especially in contemporary hit music. This was the topic of a Sean Ross weekly blog via radio-info. Some programmers believe that record labels are appealing to the short attention spans of radio executives (basically get to the good stuff before they cut my record off and move on to the next). My point of view centers around the listener. As mentioned in Sean’s blog, radio exes. have shorter attention spans, however; we know that listeners do too. Radio had to adjust by creating shorter, more concise talk breaks. We’ve all heard the coaching technique: get to the subject, no long setup. For younger demos, I believe the record industry has started to notice the demands of a attention deficit generation. I can’t imagine too many 18-24 year olds sitting through a song on their Ipod that gives them nothing to vibe to within the first :05-:08 seconds. If the song “Papa Was A Rolling Stone” by The Temptations was released in today’s fast pace society, can you imagine how Gen Y would respond to the 1:02 song intro? They’d quickly bypass that song and to get to one that grabs them immediately. The same theory fuels the web, advertising, and marketing world too–quickly engage. Unfortunately or fortunately for radio, the short intro’s have been pushed our way in the process. Not because of us but, because of a sign of the times. Currently, I program an Urban AC station and the number of songs released with shorter intros are few and far between, but I’ve noticed the trend and I’m ok with it. Limits jock chatter over ramps and flows better.