Radio Promotions That MOVE The Needle!

Listener centric promotions are vital to the success of any radio station, but execution and strategy are the true game changers in terms of moving the ratings needle. Check out my TOP 5 hand-crafted promotions (with promo audio included). Each promotion has generated lots of engagement with listeners with cross platform appeal.

Utilize the contact form if you need specifics on how to pull these off on your station!

Valentine’s Day Promotion:

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Flow.

Walking in Memphis @ sunset

        Oceans, rivers, lakes, and streams are so fascinating to me. Why? Read the rest of this entry

2015 Nielsen Audio Conference/ Urban PD Clinic Top 10

 

Potomac wheel tagThe 2015 Nielsen Audio Conference and Urban PD Clinic was held in National Harbor, Maryland overlooking the peaceful Potomac River just minutes away from downtown DC. Total Audio was the mindset from Nielsen, which enabled attendees to obtain statistics and insights from all aspects including radio, print, digital, and podcasting. Personally, this made my 3rd visit to the Urban PD Clinic in my career and every time I leave with so many rich connections, vital information on the current state of radio, and trends to watch out for in the years to come. Here are my top 10 takeaway from the 2 day mega conference.

  1. The average listener doesn’t come to you every day. There’s shocking research that exposed the reality that your ‘super listener’ may visit your station 3 out of 5 days and your casual listeners may only tune in 1-2 days a week. Read the rest of this entry

You’ve still got time!

Yes, it’s true you’ve still got time to be grateful for everything in your life at this very moment. It’s so easy to complain or subconsciously look at life through a negative lens, but as we approach the end of yet another year these final days present a perfect opportunity to reflect on the good things that happened to you this year. Trust me 2015 hasn’t been easy for me.
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Photo Series: Washington DC, December 2015

Washington Monument tag
Dept Treasury tag
DC traffic tag
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Radio listeners just want to have fun!

Greensboro community LOVE

Greensboro, Winston-Salem, High Point listening family!

As an On-Air Personality, Program Director, and Consultant, I’ve always preached and lived by the philosophy that the core role of an on-air personality is to be able to communicate, connect, and reflect with great enthusiasm. It’s truly rewarding when an on-air personality can break through the noise and become apart of the fabric of the listener’s life.

These listeners made a clear choice and consistently vote up the #1 afternoon drive show (Adults 35-54) in the Greensboro, Winston-Salem, High Point market!

Great listener testimonials below:

Wise Words Wednesday – Scars Make You Who You Are

Chris Malone’s Summer Photography Collection (MEM, CLT, WIL, ASB, RAL, GSO, STL)

Charlotte Skyscraper

Charlotte Skyscraper

On the edge at Wrightsville Beach

On the edge at Wrightsville Beach

Downtown by the Tracks- GSO

Downtown by the Tracks- GSO

Click MORE to view 15 additional stunning photo in this collection…

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New Audio For Your Ears!

Chris Malone introducing legendary Maze Featuring Frankie Beverly/ Greensboro, North Carolina

Sample refreshing audio airchecks and demos from Chris Malone

Radio Audio- WQMG/UrbanAC Greensboro:

Commercial Production Audio:

Endorsement Audio:

Radio Imaging Audio:

“Audio that doesn’t make you feel something is just noise”

– Mark Ramsey Media

Contact Page

Booked a flight for Al Sharpton?

Radio’s leading industry news source featured Chris Malone as their weekly 10 questions interviewee, check out the article, below…

Chris Malone
Assistant Program Director / Afternoons
Station:WQMG, WEAL-A
Market:Greensboro, Winston-Salem, High Point
Company:Entercom Communications
Born:July 31st, I’m a proud Leo (that’s an oxymoron) and an ’80’s baby (watch out world)!

10 Questions with … Chris Malone

1) You were programming successfully in Raleigh and the buzz on you, the revenues, and the ratings were solid. Folks still don’t understand why the format suddenly was taken off the air; what happened?

The company re-aligned signals after a wicked ice storm last winter took down the tower of the popular and profitable Regional Mexican sister station. The station remained off-air for weeks, before the decision came down to move the Regional Mexican station back its original dial position prior to Urban AC in the interim. Although the Urban AC format was dismantled, all full-time staffers were able to remain employed with the company, which is unheard of these days. It was a great experience and we had good times in the process. I’m able rest my hat on the fact that we provided a fresh alternative to a previously uncontested Adult Urban radio market. The community feedback was positive and we wrapped with impressive numbers in a highly competitive, compressed market (we ended with a 3.4 share; 6+). A good place to move forward. Read the rest of this entry

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