By: Chris Malone
When scheduling a music log, it’s easy for many music schedulers to think in a linear fashion. The familiar thought process is as follows: run the automatic scheduler, edit the music log, check for consistency and flow, then export the log before the Traffic Department starts screaming there’s no log to merge! It’s a very traditional mindset, but there’s another dimension to consider – How well are your artists rotating from day to day? How well balanced is your library music? Or what’s lurking in the hold category?Read the rest of this entry
Relevant emotional content, comfortable companionship, a genuine spirit of giving, these all appear to be words of little significance; however, they’re just a few of the many characteristics that make up the dynamic personality of Oprah Winfrey. After watching the spectacular finale of 25 years of her show, I was compelled to look deeper into what makes Oprah such a captivating figure. Considering Oprah’s humble beginnings as a radio broadcaster, there are some interesting parallels for on air radio personalities to contemplate.
Emotion- joy, pain, anger, sadness, amazement (the list can go on and on), Oprah has a unique ability to tap into so many intense emotions. Even if you were far removed from the show, perhaps you’ve only seen it a few times in life, you can probably still recall an occasion where you were drawn into the show with one of those aforementioned emotions. She could take any relevant topic/content, find a way to capture an emotion and leave an impact an her talk show audience. A few months ago the city of Memphis was threatened by massive flooding, particularly near the Mississippi River, I decided to take a page from Oprah’s playbook. Read the rest of this entry
I always get asked by eager recent college grads about the job market in communications, it’s so difficult to come up with one single answer and unfortunately very little guidance on where exactly to turn for a gig during these tough economic times….Here’s a note I typed up for a guy who approached me on LinkedIn about his younger brother, who recently graduated but is finding it difficult to get a job…It was the best advice I can offer to anyone seeking jobs in communications (more specifically radio and TV based on my background)…(deep breath) Here goes… Read the rest of this entry