Monthly Archives: June 2016

2015 Nielsen Audio Conference/ Urban PD Clinic Top 10

 

Potomac wheel tagThe 2015 Nielsen Audio Conference and Urban PD Clinic was held in National Harbor, Maryland overlooking the peaceful Potomac River just minutes away from downtown DC. Total Audio was the mindset from Nielsen, which enabled attendees to obtain statistics and insights from all aspects including radio, print, digital, and podcasting. Personally, this made my 3rd visit to the Urban PD Clinic in my career and every time I leave with so many rich connections, vital information on the current state of radio, and trends to watch out for in the years to come. Here are my top 10 takeaway from the 2 day mega conference.

  1. The average listener doesn’t come to you every day. There’s shocking research that exposed the reality that your ‘super listener’ may visit your station 3 out of 5 days and your casual listeners may only tune in 1-2 days a week. Read the rest of this entry
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Radio Promotions That MOVE The Needle!

Listener centric promotions are vital to the success of any radio station, but execution and strategy are the true game changers in terms of moving the ratings needle. Check out my TOP 5 hand-crafted promotions (with promo audio included). Each promotion has generated lots of engagement with listeners with cross platform appeal.

Utilize the contact form if you need specifics on how to pull these off on your station!

Valentine’s Day Promotion:

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Listen Live!

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Don’t let the work day get the best of you! Escape into a world of R&B, streaming worldwide at www.1035wrbo.com. Chris Malone on-air until 2pm CST.

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