Monthly Archives: September 2011

The 2011 R&B Awards

When you think about R&B, classic artists such as Anita Baker, Barry White, or The O’Jays may come to mind. It’s amazing how their music from the 60’s, 70’s, and 80’s remains relevant and still sounds pleasing to ears today. The music director in me loves to research listener behavior and patterns. So, I spent some time snooping around my 12 year old niece’s iPod and shockingly found a number of classic R&B songs in her mix with newer titles. I even discovered some Michael Jackson tracks that I forgot about! My logical guess is that she was exposed to their music through her parents/grandparents, who fall within the core Adult Urban age cells. Although very few R&B songs these days are able to stand the test of time, I’d say the genre of music is healthier now than it’s been in a while. Consider this my version of R&B Grammy nominations..I list them, you decide? Read the rest of this entry

Reflections of 9/11

It would be nearly impossible to find one single American who wasn’t painfully affected by of the events that transpired on September 11, 2001. This date takes me down memory lane to a dark day 10 years ago. I was in my junior year of high school and to say we were an extremely rowdy group of teenagers would be an understatement; however, our youthful bliss was interrupted on 9/11. It didn’t take long for my fellow 1,200 schoolmates to figure out the events of that early morning were serious. Read the rest of this entry

The Oprah Effect

Relevant emotional content, comfortable companionship, a genuine spirit of giving, these all appear to be words of little significance; however, they’re just a few of the many characteristics that make up the dynamic personality of Oprah Winfrey. After watching the spectacular finale of 25 years of her show, I was compelled to look deeper into what makes Oprah such a captivating figure. Considering Oprah’s humble beginnings as a radio broadcaster, there are some interesting parallels for on air radio personalities to contemplate.

Emotion- joy, pain, anger, sadness, amazement (the list can go on and on), Oprah has a unique ability to tap into so many intense emotions. Even if you were far removed from the show, perhaps you’ve only seen it a few times in life, you can probably still recall an occasion where you were drawn into the show with one of those aforementioned emotions. She could take any relevant topic/content, find a way to capture an emotion and leave an impact an her talk show audience. A few months ago the city of Memphis was threatened by massive flooding, particularly near the Mississippi River, I decided to take a page from Oprah’s playbook. Read the rest of this entry

Gen Y vs. Mass Communications


I always get asked by eager recent college grads about the job market in communications, it’s so difficult to come up with one single answer and unfortunately very little guidance on where exactly to turn for a gig during these tough economic times….Here’s a note I typed up for a guy who approached me on LinkedIn about his younger brother, who recently graduated but is finding it difficult to get a job…It was the best advice I can offer to anyone seeking jobs in communications (more specifically radio and TV based on my background)…(deep breath) Here goes… Read the rest of this entry

Worst songs of the 90’s….really?

When you think of the 90’s musically, you think of artists with very expressive hairstyles and uncoordinated fashions. At the very worst throughout much of that time period you had to deal with the complications of dual sided cassette tapes. Rolling Stones magazine has just released the worst songs of the 90’s based on respondents to their recent roll. Check out the list:

ROLLING STONE’S WORST ’90s SONG ENTRIES, 1-10:

10. 4 Non Blondes, “What’s Up?” Read the rest of this entry

Song ramps: Shorter is the new norm

Song ramps or “intro” times in radio relates to the number of seconds a song has on the front-end before the vocals start. Some programmers consider vocal harmonizing (think Mariah Carey) prior to the start of an actual verse is acceptable as the ramp too. I beg to differ, the slightest cough or vocal cue from the artist is the end of the intro and the start of the song in my opinion, but that’s neither here nor there, the intro times on songs have become noticeably shorter and shorter especially in contemporary hit music. This was the topic of a Sean Ross weekly blog via radio-info. Some programmers believe that record labels are appealing to the short attention spans of radio executives (basically get to the good stuff before they cut my record off and move on to the next). My point of view centers around the listener. As mentioned in Sean’s blog, radio exes. have shorter attention spans, however; we know that listeners do too. Radio had to adjust by creating shorter, more concise talk breaks. We’ve all heard the coaching technique: get to the subject, no long setup. For younger demos, I believe the record industry has started to notice the demands of a attention deficit generation. I can’t imagine too many 18-24 year olds sitting through a song on their Ipod that gives them nothing to vibe to within the first :05-:08 seconds. If the song “Papa Was A Rolling Stone” by The Temptations was released in today’s fast pace society, can you imagine how Gen Y would respond to the 1:02 song intro? They’d quickly bypass that song and to get to one that grabs them immediately. The same theory fuels the web, advertising, and marketing world too–quickly engage. Unfortunately or fortunately for radio, the short intro’s have been pushed our way in the process. Not because of us but, because of a sign of the times. Currently, I program an Urban AC station and the number of songs released with shorter intros are few and far between, but I’ve noticed the trend and I’m ok with it. Limits jock chatter over ramps and flows better.

Welcome!

Enter at your own risk! Consider yourself WARNED! 🙂

Thanks for taking the time to stop and visit my site. Hope you find my professional audio work and thoughts of sheer randomness interesting. In the coming days here’s what you can expect:

-More audio. Currently you can listen to 2:30 minutes of radio awesomeness (not really), but feel free to listen to my 2011 radio aircheck from the menu above!

-Blogs dealing with the world of radio and beyond, seen through the eyes of a young programmer/on-air personality.

-Lots of tweets..Just glance at the “Tweet Tweet” section and see previous tweets!

If you care to reach out, via email: cjmalone85@gmail.com

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