At times, programmers will ask how to enforce a specific sound attribute at a specific position within the clock. For example, an Urban AC programmer may want to start the hour with a R&B sound attribute to establish a smooth R&B flow, right out of the gate. You can create a clock filter at any given position within your clock. Your filter ideas can go far deeper than sound code attributes. Commonly, you can create filters for energy, tempo, artist keywords and beyond.
In this example, we’re creating a clock filter on the 90’s position that follows our Legal ID to only include R&B songs within that category. First step, you want to double click on the 90’s fixed position on the clock and the Element Properties box appears. Click the Filters tab and begin defining the filter.
The setup translates as: only allow Sound that Contains Any Of – R, which is the sound attribute code for R&B in this database, to schedule in this position. Please pay close attention to the Clock Filter Level in your Element Properties because you’ll need to know that when you activate the Clock Filter in your Rule Tree. Once you’ve defined the filter you want, press OK.
The filter icon next to the 90’s position, indicates that the filter has been properly applied to the clock and to take it a step further, you can right click on the filter and Show Matching Songs to get an idea of which filtered songs qualify for this clock position.
Next, you simply want to activate the proper Clock Filter rule in your Rule Tree. In your Element Properties setup, you recall we are using Clock Filter 1. In the Available Rule Types under Format Clock Rules, we need Format Clock Filter 1. That available rule needs to be active. I put it under All Categories so I can adjust any clock adding a Clock Filter 1 and have it be Unbreakable. You can put the rule in a specific category if you’d like. Once you’ve turned on the rule, save your rule tree and you’re done!
With three Format Clock Filter options available, you have flexibility to mix and match Unbreakable and Breakable rules along with setting up different filters on different positions. Maybe you’d like a certain sound code coming out of a stopset. Set up the filter and make the rule breakable.
Think back to the time you were most passionate, most fired up, most alive? What were you doing? It’s within those moments where you find your true purpose. People with great passion can make the impossible happen.
This website showcases all of my life passions which include: radio, television, inspiring others, photography, and writing. Here’s a glimpse of what I’ve been up to lately.
Enjoy this ear full of fresh new audio!
Station Imaging:WKIM 98.9 The Vibe / 103.5 WRBO :
On-Air Personality:103.5 WRBO (Urban AC):
Engaging listeners:97.1 WQMG (Urban AC):
On Hold Messaging:Memphis City Schools District:
A man’s gift makes room for him & brings him before great men. -Proverbs 18:16
The Nielsen Audio Conference and Urban PD Clinic was held in National Harbor, Maryland overlooking the peaceful Potomac River just minutes away from downtown DC. Total Audio was the mindset from Nielsen, which enabled attendees to obtain statistics and insights from all aspects including radio, print, digital, and podcasting. Personally, this made my 3rd visit to the Urban PD Clinic in my career and every time I leave with so many rich connections, vital information on the current state of radio, and trends to watch out for in the years to come. Here are my top 10 takeaway from the 2 day mega conference.
The average listener doesn’t come to you every day. There’s shocking research that exposed the reality that your ‘super listener’ may visit your station 3 out of 5 days and your casual listeners may only tune in 1-2 days a week. Read the rest of this entry →
Listener centric promotions are vital to the success of any radio station, but execution and strategy are the true game changers in terms of moving the ratings needle. Check out my TOP 5 hand-crafted promotions (with promo audio included). Each promotion has generated lots of engagement with listeners with cross platform appeal.
Utilize the contact form if you need specifics on how to pull these off on your station!
Greensboro, Winston-Salem, High Point listening family!
As an On-Air Personality, Program Director, and Consultant, I’ve always preached and lived by the philosophy that the core role of an on-air personality is to be able to communicate, connect, and reflect with great enthusiasm. It’s truly rewarding when an on-air personality can break through the noise and become apart of the fabric of the listener’s life.
These listeners made a clear choice and consistently vote up the #1 afternoon drive show (Adults 35-54) in the Greensboro, Winston-Salem, High Point market!
Radio’s leading industry news source featured Chris Malone as their weekly 10 questions interviewee, check out the article, below…
Assistant Program Director / Afternoons
Market:Greensboro, Winston-Salem, High Point
Born:July 31st, I’m a proud Leo (that’s an oxymoron) and an ’80’s baby (watch out world)!
10 Questions with … Chris Malone
1) You were programming successfully in Raleigh and the buzz on you, the revenues, and the ratings were solid. Folks still don’t understand why the format suddenly was taken off the air; what happened?
The company re-aligned signals after a wicked ice storm last winter took down the tower of the popular and profitable Regional Mexican sister station. The station remained off-air for weeks, before the decision came down to move the Regional Mexican station back its original dial position prior to Urban AC in the interim. Although the Urban AC format was dismantled, all full-time staffers were able to remain employed with the company, which is unheard of these days. It was a great experience and we had good times in the process. I’m able rest my hat on the fact that we provided a fresh alternative to a previously uncontested Adult Urban radio market. The community feedback was positive and we wrapped with impressive numbers in a highly competitive, compressed market (we ended with a 3.4 share; 6+). A good place to move forward.Read the rest of this entry →
It was a great accomplishment to be named one of Radio’s “Rising Stars” (Top 30 Under 40) and I’m actually under the age 30! It’s a good feeling when your work ethic is recognized by peers and colleagues in an industry you have so much passion for. This RISING STAR would love to get started working for YOUR company! Reach out via: Contact Page.