As an On-Air Personality, Program Director, and Consultant, I’ve always preached and lived by the philosophy that the core role of an on-air personality is to be able to communicate, connect, and reflect with great enthusiasm. It’s truly rewarding when an on-air personality can break through the noise and become apart of the fabric of the listener’s life.
These listeners made a clear choice and consistently vote up the #1 afternoon drive show (Adults 35-54) in the Greensboro, Winston-Salem, High Point market!
Great listener testimonials below:
Sample refreshing audio airchecks and demos from Chris Malone
Radio Audio- WQMG/UrbanAC Greensboro:
Commercial Production Audio:
Radio Imaging Audio:
“Audio that doesn’t make you feel something is just noise”
– Mark Ramsey Media
Relevant emotional content, comfortable companionship, a genuine spirit of giving, these all appear to be words of little significance; however, they’re just a few of the many characteristics that make up the dynamic personality of Oprah Winfrey. After watching the spectacular finale of 25 years of her show, I was compelled to look deeper into what makes Oprah such a captivating figure. Considering Oprah’s humble beginnings as a radio broadcaster, there are some interesting parallels for on air radio personalities to contemplate.
Emotion- joy, pain, anger, sadness, amazement (the list can go on and on), Oprah has a unique ability to tap into so many intense emotions. Even if you were far removed from the show, perhaps you’ve only seen it a few times in life, you can probably still recall an occasion where you were drawn into the show with one of those aforementioned emotions. She could take any relevant topic/content, find a way to capture an emotion and leave an impact an her talk show audience. A few months ago the city of Memphis was threatened by massive flooding, particularly near the Mississippi River, I decided to take a page from Oprah’s playbook. Read the rest of this entry