Monthly Archives: November 2021
Music Scheduling: Programming in 3D
By: Chris Malone
When scheduling a music log, it’s easy for many music schedulers to think in a linear fashion. The familiar thought process is as follows: run the automatic scheduler, edit the music log, check for consistency and flow, then export the log before the Traffic Department starts screaming there’s no log to merge! It’s a very traditional mindset, but there’s another dimension to consider – How well are your artists rotating from day to day? How well balanced is your library music? Or what’s lurking in the hold category?
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Disclaimer: If you’re looking for the world’s greatest literary novel on radio programming, you’ve come to the wrong place — it’s not my style, however; if you’re looking for a personal collection of coachable concepts and strategic thoughts that shape my management approach and programming foundation, then look no further.
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