By: Chris Malone
When scheduling a music log, it’s easy for many music schedulers to think in a linear fashion. The familiar thought process is as follows: run the automatic scheduler, edit the music log, check for consistency and flow, then export the log before the Traffic Department starts screaming there’s no log to merge! It’s a very traditional mindset, but there’s another dimension to consider – How well are your artists rotating from day to day? How well balanced is your library music? Or what’s lurking in the hold category?
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A snapshot of the epic AT&T “Batman Building” taken during a stroll down Second Street and Broadway, downtown Nashville.
If there’s any group of individuals who can put together a show, you can definitely count on radio broadcasters to create an award worthy event. Music City, better known as Nashville, Tennessee was host to the Radio Show produced by the National Association of Broadcasters (NAB) and the Radio Advertising Bureau (RAB). Hundreds of advertisers, radio professionals, students, and vendors converged at the Omni Hotel in Downtown Nashville, right next door to the Country Music Hall of Fame. Over 20 information packed seminars, a dozen live entertainment events, and nearly 100 vendors filled the agenda across only 4 days. As a Young Professional attendee, here are my top 10 takeaways from the 2016 Radio Show:
Listener centric promotions are vital to the success of any radio station, but execution and strategy are the true game changers in terms of moving the ratings needle. Check out my TOP 5 hand-crafted promotions (with promo audio included). Each promotion has generated lots of engagement with listeners with cross platform appeal.
Utilize the contact form if you need specifics on how to pull these off on your station!
Valentine’s Day Promotion:
Chris Malone introducing legendary Maze Featuring Frankie Beverly/ Greensboro, North Carolina
Sample refreshing audio airchecks and demos from Chris Malone
Radio Audio- WQMG/UrbanAC Greensboro:
Commercial Production Audio:
Endorsement Audio:
Radio Imaging Audio:
“Audio that doesn’t make you feel something is just noise”
– Mark Ramsey Media
The SKY is NOT the limit, it’s where we BEGIN!
It was a great accomplishment to be named one of Radio’s “Rising Stars” (Top 30 Under 40) and I’m actually under the age 30! It’s a good feeling when your work ethic is recognized by peers and colleagues in an industry you have so much passion for. This RISING STAR would love to get started working for YOUR company! Reach out via: Contact Page.
After nearly ten years in the radio business, I would’ve never imagined I’d cover so much history in the entertainment community. I’ve started to realize three things: life is short, fragile, and the life you’re given is as real as it gets. With the recent death of Whitney Houston, a world renowned entertainer, I started to reflect on the legends lost over my young radio career. I was on-air when we lost Luther Vandross, Barry White, Michael Jackson, Amy Winehouse, Teena Marie, Heavy D, Don Cornelius, James Brown, Etta James, and other notables that I’ve probably overlooked. Not to sound opportunistic or cynical, but when we lose a celebrity this becomes a huge moment for radio to shine. One major market programmer brought up a good point, listeners turn to radio during those heartbreaking moments to seek validity, remembrance, and vocal expression. Another programmer mentioned “suicidal celebrities..please not on the weekends”. Both thought-provoking statements and the fuel behind why I work harder during moments of celebrity bereavement for my listening audience. Read the rest of this entry
TMZ Music News
Chris Malone 