Blog Archives

Music Scheduling: Programming in 3D

By: Chris Malone

When scheduling a music log, it’s easy for many music schedulers to think in a linear fashion. The familiar thought process is as follows: run the automatic scheduler, edit the music log, check for consistency and flow, then export the log before the Traffic Department starts screaming there’s no log to merge! It’s a very traditional mindset, but there’s another dimension to consider – How well are your artists rotating from day to day? How well balanced is your library music? Or what’s lurking in the hold category?

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Music Scheduling: Think Like A MusicMaster PRO

By: Chris Malone

There’s no other scheduler that takes you deep into the scheduled log thinking process like MusicMaster. If you’re wondering why a position has been left unscheduled or why a certain song is often looked over in the schedule process, then the Thinking File is a great tool to see what’s going on under the hood.

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Stressed? You Need A Music Scheduling Therapy Session

By: Chris Malone

If you have had the privilege of sitting in a therapy session, you are aware of the benefits of having someone look at your life’s configuration and help recommend ways to get back on track. Did you know in MusicMaster, you have a built-in music scheduling therapist at your disposal too? One of the overlooked features in your rule tree is the Rule Wizard that gives you a list of recommendations to make to your rule tree based upon your last scheduling schedule.

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Music Scheduling: Filter the Flow

By: Chris Malone

At times, programmers will ask how to enforce a specific sound attribute at a specific position within the clock. For example, an Urban AC programmer may want to start the hour with a R&B sound attribute to establish a smooth R&B flow, right out of the gate. You can create a clock filter at any given position within your clock. Your filter ideas can go far deeper than sound code attributes. Commonly, you can create filters for energy, tempo, artist keywords and beyond.

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Audio Aircheck: Urban AC in Boston

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Music Scheduling: Don’t Wait To Automate

By: Chris Malone

In today’s reality of radio, many programmers are looking around the office only to find there’s very little help to accomplish the important music maintenance tasks. Those necessary programming support positions are no longer, yet time management is still very critical. Thanks to MusicMaster Scheduling, there’s a way to set things up to serve as your ‘right hand’ help. Here are 3 ways to leave your behind the scenes work to MusicMaster..

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NAB Radio Show Takeaways

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A snapshot of the epic AT&T “Batman Building” taken during a stroll down Second Street and Broadway, downtown Nashville.

If there’s any group of individuals who can put together a show, you can definitely count on radio broadcasters to create an award worthy event. Music City, better known as Nashville, Tennessee was host to the Radio Show produced by the National Association of Broadcasters (NAB) and the Radio Advertising Bureau (RAB). Hundreds of advertisers, radio professionals, students, and vendors converged at the Omni Hotel in Downtown Nashville, right next door to the Country Music Hall of Fame. Over 20 information packed seminars, a dozen live entertainment events, and nearly 100 vendors filled the agenda across only 4 days. As a Young Professional attendee, here are my top 10 takeaways from the 2016 Radio Show:

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Booked a flight for Al Sharpton?

Radio’s leading industry news source featured Chris Malone as their weekly 10 questions interviewee, check out the article, below…

Chris Malone
Assistant Program Director / Afternoons
Station:WQMG, WEAL-A
Market:Greensboro, Winston-Salem, High Point
Company:Entercom Communications
Born:July 31st, I’m a proud Leo (that’s an oxymoron) and an ’80’s baby (watch out world)!

10 Questions with … Chris Malone

1) You were programming successfully in Raleigh and the buzz on you, the revenues, and the ratings were solid. Folks still don’t understand why the format suddenly was taken off the air; what happened?

The company re-aligned signals after a wicked ice storm last winter took down the tower of the popular and profitable Regional Mexican sister station. The station remained off-air for weeks, before the decision came down to move the Regional Mexican station back its original dial position prior to Urban AC in the interim. Although the Urban AC format was dismantled, all full-time staffers were able to remain employed with the company, which is unheard of these days. It was a great experience and we had good times in the process. I’m able rest my hat on the fact that we provided a fresh alternative to a previously uncontested Adult Urban radio market. The community feedback was positive and we wrapped with impressive numbers in a highly competitive, compressed market (we ended with a 3.4 share; 6+). A good place to move forward. Read the rest of this entry

Tyrese Gibson Interview

Tyrese Gibson Live In Studio Interview w/ Chris Malone

Tyrese Gibson Live In Studio Interview w/ Chris Malone

So many random thoughts come to mind when you first hear the name Tyrese Gibson.

“That’s guy from the movie Babyboy”

“He’s the guy who sang Sweet Lady”

“Wasn’t he in a Coke commercial years ago?”

His devotion and hard work resonates across many different areas. Beyond his obvious background of  actor, father, and singer you would be surprised to know that he’s also an author and has an interest in martial arts. Recently, I had the privilege to see the human side of Tyrese when I interviewed him on my afternoon drive radio show. He had just came off a long flight, hectic media tour around Memphis, and was operating on nothing but a bag of Cheetos. His walk was slow and his speak off-microphone was very little, however; when the on-air light came on Tyrese quickly became one of my favorite celebrity interviews. His wisdom was compelling and his advice was practical. Listen to the interview below!

Chris Malone Tyrese Gibson interview<~ click to listen to interview audio

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