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Filter the Flow

Filter The Flow

By Chris Malone

At times, programmers will ask how to enforce a specific sound attribute at a specific position within the clock. For example, an Urban AC programmer may want to start the hour with a R&B sound attribute to establish a smooth R&B flow, right out of the gate. You can create a clock filter at any given position within your clock. Your filter ideas can go far deeper than sound code attributes. Commonly, you can create filters for energy, tempo, artist keywords and beyond.

In this example, we’re creating a clock filter on the 90’s position that follows our Legal ID to only include R&B songs within that category. First step, you want to double click on the 90’s fixed position on the clock and the Element Properties box appears. Click the Filters tab and begin defining the filter.

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The setup translates as: only allow Sound that Contains Any Of – R, which is the sound attribute code for R&B in this database, to schedule in this position. Please pay close attention to the Clock Filter Level in your Element Properties because you’ll need to know that when you activate the Clock Filter in your Rule Tree. Once you’ve defined the filter you want, press OK.

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The filter icon next to the 90’s position, indicates that the filter has been properly applied to the clock and to take it a step further, you can right click on the filter and Show Matching Songs to get an idea of which filtered songs qualify for this clock position.

Next, you simply want to activate the proper Clock Filter rule in your Rule Tree. In your Element Properties setup, you recall we are using Clock Filter 1. In the Available Rule Types under Format Clock Rules, we need Format Clock Filter 1. That available rule needs to be active. I put it under All Categories so I can adjust any clock adding a Clock Filter 1 and have it be Unbreakable. You can put the rule in a specific category if you’d like. Once you’ve turned on the rule, save your rule tree and you’re done!

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With three Format Clock Filter options available, you have flexibility to mix and match Unbreakable and Breakable rules along with setting up different filters on different positions. Maybe you’d like a certain sound code coming out of a stopset. Set up the filter and make the rule breakable.

Booked a flight for Al Sharpton?

Radio’s leading industry news source featured Chris Malone as their weekly 10 questions interviewee, check out the article, below…

Chris Malone
Assistant Program Director / Afternoons
Station:WQMG, WEAL-A
Market:Greensboro, Winston-Salem, High Point
Company:Entercom Communications
Born:July 31st, I’m a proud Leo (that’s an oxymoron) and an ’80’s baby (watch out world)!

10 Questions with … Chris Malone

1) You were programming successfully in Raleigh and the buzz on you, the revenues, and the ratings were solid. Folks still don’t understand why the format suddenly was taken off the air; what happened?

The company re-aligned signals after a wicked ice storm last winter took down the tower of the popular and profitable Regional Mexican sister station. The station remained off-air for weeks, before the decision came down to move the Regional Mexican station back its original dial position prior to Urban AC in the interim. Although the Urban AC format was dismantled, all full-time staffers were able to remain employed with the company, which is unheard of these days. It was a great experience and we had good times in the process. I’m able rest my hat on the fact that we provided a fresh alternative to a previously uncontested Adult Urban radio market. The community feedback was positive and we wrapped with impressive numbers in a highly competitive, compressed market (we ended with a 3.4 share; 6+). A good place to move forward. Read the rest of this entry

Tyrese Gibson Interview

Tyrese Gibson Live In Studio Interview w/ Chris Malone

Tyrese Gibson Live In Studio Interview w/ Chris Malone

So many random thoughts come to mind when you first hear the name Tyrese Gibson.

“That’s guy from the movie Babyboy”

“He’s the guy who sang Sweet Lady”

“Wasn’t he in a Coke commercial years ago?”

His devotion and hard work resonates across many different areas. Beyond his obvious background of  actor, father, and singer you would be surprised to know that he’s also an author and has an interest in martial arts. Recently, I had the privilege to see the human side of Tyrese when I interviewed him on my afternoon drive radio show. He had just came off a long flight, hectic media tour around Memphis, and was operating on nothing but a bag of Cheetos. His walk was slow and his speak off-microphone was very little, however; when the on-air light came on Tyrese quickly became one of my favorite celebrity interviews. His wisdom was compelling and his advice was practical. Listen to the interview below!

Chris Malone Tyrese Gibson interview<~ click to listen to interview audio

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