Category Archives: Radio

Confession of a millennial workaholic

Live by it!

It’s a Saturday night, a majority of the 25+ year old crowd could typically be found in the bars or clubs, making the most of their weekend and dancing to the rhythm of the night. The thought of any sort of extra brainy activity outside of deciding what color shoes matches their jeans, would make them cringe. This 26 year old would never openly admit that he spends a large portion of his weekend, AT THE OFFICE. I mean come on, at my age working on projects (sometimes off the clock), that’s like OMG. LAME…Well here’s my philosophy, you can call it my confession of a workaholic. Read the rest of this entry

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Gen Y vs. Mass Communications


I always get asked by eager recent college grads about the job market in communications, it’s so difficult to come up with one single answer and unfortunately very little guidance on where exactly to turn for a gig during these tough economic times….Here’s a note I typed up for a guy who approached me on LinkedIn about his younger brother, who recently graduated but is finding it difficult to get a job…It was the best advice I can offer to anyone seeking jobs in communications (more specifically radio and TV based on my background)…(deep breath) Here goes… Read the rest of this entry

Worst songs of the 90’s….really?

When you think of the 90’s musically, you think of artists with very expressive hairstyles and uncoordinated fashions. At the very worst throughout much of that time period you had to deal with the complications of dual sided cassette tapes. Rolling Stones magazine has just released the worst songs of the 90’s based on respondents to their recent roll. Check out the list:

ROLLING STONE’S WORST ’90s SONG ENTRIES, 1-10:

10. 4 Non Blondes, “What’s Up?” Read the rest of this entry

Song ramps: Shorter is the new norm

Song ramps or “intro” times in radio relates to the number of seconds a song has on the front-end before the vocals start. Some programmers consider vocal harmonizing (think Mariah Carey) prior to the start of an actual verse is acceptable as the ramp too. I beg to differ, the slightest cough or vocal cue from the artist is the end of the intro and the start of the song in my opinion, but that’s neither here nor there, the intro times on songs have become noticeably shorter and shorter especially in contemporary hit music. This was the topic of a Sean Ross weekly blog via radio-info. Some programmers believe that record labels are appealing to the short attention spans of radio executives (basically get to the good stuff before they cut my record off and move on to the next). My point of view centers around the listener. As mentioned in Sean’s blog, radio exes. have shorter attention spans, however; we know that listeners do too. Radio had to adjust by creating shorter, more concise talk breaks. We’ve all heard the coaching technique: get to the subject, no long setup. For younger demos, I believe the record industry has started to notice the demands of a attention deficit generation. I can’t imagine too many 18-24 year olds sitting through a song on their Ipod that gives them nothing to vibe to within the first :05-:08 seconds. If the song “Papa Was A Rolling Stone” by The Temptations was released in today’s fast pace society, can you imagine how Gen Y would respond to the 1:02 song intro? They’d quickly bypass that song and to get to one that grabs them immediately. The same theory fuels the web, advertising, and marketing world too–quickly engage. Unfortunately or fortunately for radio, the short intro’s have been pushed our way in the process. Not because of us but, because of a sign of the times. Currently, I program an Urban AC station and the number of songs released with shorter intros are few and far between, but I’ve noticed the trend and I’m ok with it. Limits jock chatter over ramps and flows better.

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