Category Archives: Radio

Blogs directly about radio!

NAB Radio Show Takeaways

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A snapshot of the epic AT&T “Batman Building” taken during a stroll down Second Street and Broadway, downtown Nashville.

If there’s any group of individuals who can put together a show, you can definitely count on radio broadcasters to create an award worthy event. Music City, better known as Nashville, Tennessee was host to the Radio Show produced by the National Association of Broadcasters (NAB) and the Radio Advertising Bureau (RAB). Hundreds of advertisers, radio professionals, students, and vendors converged at the Omni Hotel in Downtown Nashville, right next door to the Country Music Hall of Fame. Over 20 information packed seminars, a dozen live entertainment events, and nearly 100 vendors filled the agenda across only 4 days. As a Young Professional attendee, here are my top 10 takeaways from the 2016 Radio Show:

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Ear full of fresh NEW audio

WLMT

    Think back to the time you were most passionate, most fired up, most alive? What were you doing? It’s within those moments where you find your true purpose. People with great passion can make the impossible happen.

    This website showcases all of my life passions which include: radio, television, inspiring others, photography, and writing. Here’s a glimpse of what I’ve been up to lately. 

    Enjoy this ear full of fresh new audio!

Station Imaging: WKIM 98.9 The Vibe / 103.5 WRBO :

On-Air Personality:  103.5 WRBO (Urban AC):

Commercial Production: multi-format:

Engaging listeners: 97.1 WQMG (Urban AC):

On Hold Messaging: Memphis City Schools District:

A man’s gift makes room for him & brings him before great men. -Proverbs 18:16

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Radio Promotions That MOVE The Needle!

Listener centric promotions are vital to the success of any radio station, but execution and strategy are the true game changers in terms of moving the ratings needle. Check out my TOP 5 hand-crafted promotions (with promo audio included). Each promotion has generated lots of engagement with listeners with cross platform appeal.

Utilize the contact form if you need specifics on how to pull these off on your station!

Valentine’s Day Promotion:

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Radio listeners just want to have fun!

Greensboro community LOVE

Greensboro, Winston-Salem, High Point listening family!

As an On-Air Personality, Program Director, and Consultant, I’ve always preached and lived by the philosophy that the core role of an on-air personality is to be able to communicate, connect, and reflect with great enthusiasm. It’s truly rewarding when an on-air personality can break through the noise and become apart of the fabric of the listener’s life.

These listeners made a clear choice and consistently vote up the #1 afternoon drive show (Adults 35-54) in the Greensboro, Winston-Salem, High Point market!

Great listener testimonials below:

New Audio For Your Ears!

Chris Malone introducing legendary Maze Featuring Frankie Beverly/ Greensboro, North Carolina

Sample refreshing audio airchecks and demos from Chris Malone

Radio Audio- WQMG/UrbanAC Greensboro:

Commercial Production Audio:

Endorsement Audio:

Radio Imaging Audio:

“Audio that doesn’t make you feel something is just noise”

– Mark Ramsey Media

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Booked a flight for Al Sharpton?

Radio’s leading industry news source featured Chris Malone as their weekly 10 questions interviewee, check out the article, below…

Chris Malone
Assistant Program Director / Afternoons
Station:WQMG, WEAL-A
Market:Greensboro, Winston-Salem, High Point
Company:Entercom Communications
Born:July 31st, I’m a proud Leo (that’s an oxymoron) and an ’80’s baby (watch out world)!

10 Questions with … Chris Malone

1) You were programming successfully in Raleigh and the buzz on you, the revenues, and the ratings were solid. Folks still don’t understand why the format suddenly was taken off the air; what happened?

The company re-aligned signals after a wicked ice storm last winter took down the tower of the popular and profitable Regional Mexican sister station. The station remained off-air for weeks, before the decision came down to move the Regional Mexican station back its original dial position prior to Urban AC in the interim. Although the Urban AC format was dismantled, all full-time staffers were able to remain employed with the company, which is unheard of these days. It was a great experience and we had good times in the process. I’m able rest my hat on the fact that we provided a fresh alternative to a previously uncontested Adult Urban radio market. The community feedback was positive and we wrapped with impressive numbers in a highly competitive, compressed market (we ended with a 3.4 share; 6+). A good place to move forward. Read the rest of this entry

One of the proudest moments of my career

One of the proudest moments of my career

     The SKY is NOT the limit, it’s where we BEGIN!

It was a great accomplishment to be named one of Radio’s “Rising Stars” (Top 30 Under 40) and I’m actually under the age 30! It’s a good feeling when your work ethic is recognized by peers and colleagues in an industry you have so much passion for. This RISING STAR would love to get started working for YOUR company! Reach out via: Contact Page.

Stars comes and go. Radio remains.

After nearly ten years in the radio business, I would’ve never imagined I’d cover so much history in the entertainment community. I’ve started to realize three things: life is short, fragile, and the life you’re given is as real as it gets. With the recent death of Whitney Houston, a world renowned entertainer, I started to reflect on the legends lost over my young radio career. I was on-air when we lost Luther Vandross, Barry White, Michael Jackson, Amy Winehouse, Teena Marie, Heavy D, Don Cornelius, James Brown, Etta James, and other notables that I’ve probably overlooked. Not to sound opportunistic or cynical, but when we lose a celebrity this becomes a huge moment for radio to shine. One major market programmer brought up a good point, listeners turn to radio during those heartbreaking moments to seek validity, remembrance, and vocal expression. Another programmer mentioned “suicidal celebrities..please not on the weekends”. Both thought-provoking statements and the fuel behind why I work harder during moments of celebrity bereavement for my listening audience. Read the rest of this entry

Tyrese Gibson Interview

Tyrese Gibson Live In Studio Interview w/ Chris Malone

Tyrese Gibson Live In Studio Interview w/ Chris Malone

So many random thoughts come to mind when you first hear the name Tyrese Gibson.

“That’s guy from the movie Babyboy”

“He’s the guy who sang Sweet Lady”

“Wasn’t he in a Coke commercial years ago?”

His devotion and hard work resonates across many different areas. Beyond his obvious background of  actor, father, and singer you would be surprised to know that he’s also an author and has an interest in martial arts. Recently, I had the privilege to see the human side of Tyrese when I interviewed him on my afternoon drive radio show. He had just came off a long flight, hectic media tour around Memphis, and was operating on nothing but a bag of Cheetos. His walk was slow and his speak off-microphone was very little, however; when the on-air light came on Tyrese quickly became one of my favorite celebrity interviews. His wisdom was compelling and his advice was practical. Listen to the interview below!

Chris Malone Tyrese Gibson interview<~ click to listen to interview audio

June 2012 photos

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