Music Scheduling: Don’t Wait To Automate
By: Chris Malone
In today’s reality of radio, many programmers are looking around the office only to find there’s very little help to accomplish the important music maintenance tasks. Those necessary programming support positions are no longer, yet time management is still very critical. Thanks to MusicMaster Scheduling, there’s a way to set things up to serve as your ‘right hand’ help. Here are 3 ways to leave your behind the scenes work to MusicMaster..
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NAB Radio Show Takeaways
A snapshot of the epic AT&T “Batman Building” taken during a stroll down Second Street and Broadway, downtown Nashville.
If there’s any group of individuals who can put together a show, you can definitely count on radio broadcasters to create an award worthy event. Music City, better known as Nashville, Tennessee was host to the Radio Show produced by the National Association of Broadcasters (NAB) and the Radio Advertising Bureau (RAB). Hundreds of advertisers, radio professionals, students, and vendors converged at the Omni Hotel in Downtown Nashville, right next door to the Country Music Hall of Fame. Over 20 information packed seminars, a dozen live entertainment events, and nearly 100 vendors filled the agenda across only 4 days. As a Young Professional attendee, here are my top 10 takeaways from the 2016 Radio Show:
Ear full of fresh NEW audio
Think back to the time you were most passionate, most fired up, most alive? What were you doing? It’s within those moments where you find your true purpose. People with great passion can make the impossible happen.
This website showcases all of my life passions which include: radio, television, inspiring others, photography, and writing. Here’s a glimpse of what I’ve been up to lately.
Enjoy this ear full of fresh new audio!
Station Imaging: WKIM 98.9 The Vibe / 103.5 WRBO :
On-Air Personality: 103.5 WRBO (Urban AC):
Commercial Production: multi-format:
Engaging listeners: 97.1 WQMG (Urban AC):
On Hold Messaging: Memphis City Schools District:
A man’s gift makes room for him & brings him before great men. -Proverbs 18:16
Nielsen Audio Conference/ Urban PD Clinic Top 10
The Nielsen Audio Conference and Urban PD Clinic was held in National Harbor, Maryland overlooking the peaceful Potomac River just minutes away from downtown DC. Total Audio was the mindset from Nielsen, which enabled attendees to obtain statistics and insights from all aspects including radio, print, digital, and podcasting. Personally, this made my 3rd visit to the Urban PD Clinic in my career and every time I leave with so many rich connections, vital information on the current state of radio, and trends to watch out for in the years to come. Here are my top 10 takeaway from the 2 day mega conference.
- The average listener doesn’t come to you every day. There’s shocking research that exposed the reality that your ‘super listener’ may visit your station 3 out of 5 days and your casual listeners may only tune in 1-2 days a week. Read the rest of this entry
Radio Promotions That MOVE The Needle!
Listener centric promotions are vital to the success of any radio station, but execution and strategy are the true game changers in terms of moving the ratings needle. Check out my TOP 5 hand-crafted promotions (with promo audio included). Each promotion has generated lots of engagement with listeners with cross platform appeal.
Utilize the contact form if you need specifics on how to pull these off on your station!
Valentine’s Day Promotion:
Listen Live!
Don’t let the work day get the best of you! Escape into a world of R&B, streaming worldwide at www.1035wrbo.com. Chris Malone on-air until 2pm CST.
You’ve still got time!
Yes, it’s true you’ve still got time to be grateful for everything in your life at this very moment. It’s so easy to complain or subconsciously look at life through a negative lens, but as we approach the end of yet another year these final days present a perfect opportunity to reflect on the good things that happened to you this year. Trust me 2015 hasn’t been easy for me.
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Chris Malone 