Radio’s leading industry news source featured me as their weekly 10 questions interviewee, check out the article, below. Thanks! ~Chris
Market:Greensboro, Winston-Salem, High Point
Born:July 31st, I’m a proud Leo (that’s an oxymoron) and an ’80’s baby (watch out world)!
10 Questions with … Chris Malone
1) You were programming successfully in Raleigh and the buzz on you, the revenues, and the ratings were solid. Folks still don’t understand why the format suddenly was taken off the air; what happened?
The company re-aligned signals after a wicked ice storm last winter took down the tower of the popular and profitable Regional Mexican sister station. The station remained off-air for weeks, before the decision came down to move the Regional Mexican station back its original dial position prior to Urban AC in the interim. Although the Urban AC format was dismantled, all full-time staffers were able to remain employed with the company, which is unheard of these days. It was great experience and we had good times in the process. I’m able rest my hat on the fact that we provided a fresh alternative to a previously uncontested Adult Urban radio market. The community feedback was positive and we wrapped with impressive numbers in a highly competitive, compressed market (we ended with a 3.4 share; 6+). A good place to move forward.
2) I know you had other offers to program, yet you chose to be APD/afternoons. Would you give us the reason for your choice?
Following Raleigh, I was overwhelmed to be consid
ered for some great programming opportunities in some outstanding markets! North Carolina has some rich radio markets where a lot of legends have stopped through; it was a no-brainer to stay in the region. WQMG PD Shilynne Cole presented an outstanding offer to join a station that has long-time market leadership credentials, high-profile alumni, and the opportunity to continue to be on-air and keep close to programming, too. All in all, the timing was perfect and the hour-and-half relocation made the choice simple.
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